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 MIDWESTONE BANK & TRUST
 From: 
        Steve HicksSent: Friday, January 30, 2004 4:14 PM
 To: Comments
 Subject: Privacy Notices
 January 30, 2004  To Whom it May Concern: I am responding to the public comment period currently open to the 
        public under the Gramm-Leach-Bliley Act as it pertains to annual privacy 
        notices. An annual privacy notice requirement has put an undue burden on all 
        companies required to provide this document on an annual basis. This 
        burden comes in the form of excess labor, materials, and postage costs. 
        The only people winning under the current regulation are commercial 
        printers and the U.S. Postal Service. No one else.  My suggestion, would be the following;Require an initial privacy notice to a new client of the institution to 
        be provided at the time the initial account or relationship is opened. 
        From that point forward, the only additional requirement would be if the 
        institution makes any material changes in it's policy in sharing 
        information; in essence, changing from the initial policy provided to 
        the consumer. At that point, a new privacy policy would be sent to all 
        customers notifying them of the change.
 With all due respect, the current regulation is inadequate. Our 
        estimates are that a very small percentage of consumers who receive such 
        a voluminous document in the mail, actually read, let alone open, the 
        document. Those that do open the document, find little relevance as to 
        its content. At a minimum, I suggest an inexpensive (straw poll) survey 
        be completed of consumers to see what impact, if any, these mailings are 
        having. Only then, can an educated decision be made based on actual 
        facts. Why have regulations that only burden companies and confuse the 
        public. Thank you for you time and support. Steven P. Hicks Executive Vice President
 MidWestOne Bank & Trust
 124 South First Street
 Oskaloosa, IA 52577
 Phone: (641) 673-1552
 Fax: (641) 673-1523
 e-mail: steveh@mwofg.com
 
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